You can track any social media metric you want if you are subscribed to a paid plan (either the Social Media Only or the Full Marketing Suite).
Enji’s Performance tab comes with a long list of social media metrics you can choose from. Most of which have a direct integration with the corresponding platform so the data automatically populates on the first of every month. Here are the metrics Enji already has for you to choose from.
Engagement rate Followers Interactions Interactions (accounts engaged) Interactions (ads) Interactions (comments) Interactions (likes) Interactions (live videos) Interactions (posts) Interactions (reels) Interactions (saves) Interactions (shares) Interactions (stories) Profile link taps Profile views Reach Views Views (ads) Views (followers) Views (live videos) Views (non-followers) Views (posts) Views (reels) Views (stories) |
Followers Engagement rate |
Board with most engagement Pin with most engagement Engagement rate Followers Monthly views |
TikTok | Engagement rate Followers Likes Video views Videos |
Threads | Clicks Followers Likes Profile views Quotes Replies Reposts |
Linkedin (business pages only) | Engagement rate Followers Impressions Profile views |
If there is a social media metric you’d like to track and it is not in this list, you can create a custom KPI. Here are instructions on how to add a custom KPI.