Pinterest is a platform where people go for inspiration. Creative minds go there looking for ideas for unique weddings, retro styles, home decor, and even low-rider bicycles! There’s something for everyone on Pinterest so depending on your audience, it could just be the place for you to run ads for your business. Here are some steps and tips for becoming a Pinterest ad pro.
What goes into setting up a Pinterest ad
To begin advertising, you’ll need to set up a campaign.
You’ll first be asked to select Ad Groups. You’ll set your bid and budget here and select your targeted audience. Then you can create multiple ad groups to achieve various goals and share different chapters of your business story.
Next you’ll promote Pins within each ad group that best fit your campaign objective.
Now create your Goal. Do you want more followers, sell more products, more awareness? Whatever objective you choose, just make sure it aligns with your business goals.
Pinterest ad tips
Create an image for your Pin that grabs attention. You can choose multiple Pins that promote the same product so try different images for different audiences.
When your pin is curated and posted, you can pay to promote it so that it appears in your target audience’s feed.
How to create a Pinterest ad campaign
When you’re promoting a pin in a new campaign, here are Pinterest’s recommended steps for getting it done right (you can dive deeper there after reading this overview).
Log into your Pinterest business account.
Click Ads at the top of the screen, then click Create ad.
Click Ads in the left-side navigation.
Select the Pins you want to promote.
Under your selected Pins, click Review selected Pins to add details to your ads.
Click Launch.
Once you click Launch, your Pins will go through our ad review process to make sure they follow our advertising guidelines.
Once you have ad campaigns up and running, you may want to create an ad in an existing campaign. Although similar, you can get the different steps here.
Pins to perfection
Now that you have the steps for starting your ad campaign on Pinterest, go find that audience that’s already inspired by the kind of products you sell! They’re just a Pin away.