A brand voice is an important part of your brand because it helps you stand out from the crowd and write content that consistently sounds how you want it to. Here is how to create a brand voice in Enji. And the great news is, if you gave us your website when you created your account, we already did it for you!
To create your brand voice when you're using the Full Marketing Suite:
Click into the “Brand Guide” tab you see in the left side bar of your screen.
You will see a default brand voice under your mood board. Click it to open the detail screen where you can make changes.
To create your brand voice when you're on a Social Media Only plan:
Click into your settings (the gear icon in the lower left corner of your screen).
In the window that opens, you'll see a button to "Edit Brand Voice." Click it to open the detail screen where you can make changes.
If you want to use AI to create your brand voice:
Copy and paste about a 150 word copy sample into the field where it says “Enji can summarize your voice”.
Click “Summarize my voice”.
If you want to create your brand voice manually:
You can make edits directly to the brand voice, tone, and style statements you see in the detail screen. Just be sure to identify the key adjectives since these are what Enji uses in the AI copywriter to write in your voice.
To identify a word as a “key adjective,” highlight the word and click the “Key Adjective” button
Pro-tip: Each section of your brand voice (voice, tone, style) should have 2-3 key adjectives in each.