Key performance indicators (KPIs) are the numbers that help you track progress and success in your business—they also help you make decisions.
KPIs vary depending on what you want to measure, but can include things like social media metrics, website traffic, number of leads, conversion rates, email engagement, and more. You can choose the KPIs you want to track across your business but some of the common ones you’ll find in marketing are:
Monthly visitors to your website
Total monthly page views on your website
Your website's bounce rate
Number of followers on social media platforms
Your reach and/or impressions on social media platforms
Total email list subscribers
There is a robust list of KPIs you can think about tracking in your Enji account, but by no means are you expected to track all of these. They are there to give you ideas of what you can track—most small businesses start by tracking 6-12 KPIs.