All you need to do in order to create a marketing strategy with Enji is answer a simple questionnaire; it’s about 20 questions. The questions are based on what our Founder, Tayler, used to ask her clients as she started working with them to create a custom marketing strategy (if you didn’t know, she is a small business marketing consultant!).
The questionnaire is designed to be easy and fast for you to answer, and people typically spend 5-10 minutes answering the questions. You should answer them intentionally, but the key here is to not overthink the questions and/or your answers. After you complete the questionnaire, your marketing calendar will populate with tasks—those were generated by the strategy and are things you can do in order to make progress towards your goals.
You can answer the questionnaire and see what strategy you get, and if you want to start over and answer the questionnaire again you can!
To create a new marketing strategy/take the questionnaire again:
Click into the “Strategy” tab on the left hand side of your screen
Click on the name of the existing strategy (likely the year and “strategy”; for example “2024 Strategy”).
From the dropdown, select “New Strategy”
You can complete the questionnaire to create a new marketing strategy from there
If you want or need to delete a strategy:
Click into the “Strategy” tab on the left hand side of your screen
Click on the name of the strategy you want to delete—you want to make sure you have selected the correct one!
Click back on the name of the strategy you want to delete and then on “Delete” from the dropdown