If you got an email notification that a post you scheduled in the social media scheduler failed, we include the reason for the failure (when we have the data) in that email. So the first place to look is there.
If the email notification does not explain why your scheduled post failed, here are a few reasons your scheduled piece of content might have:
Your connection to the social media platform (via your Enji integration) expired and needs to be refreshed.
Enji will send you a notification when a connection is expiring and needs to be refreshed, so if you receive one in the future, please log into your Enji account and refresh the connection. All you need to do is go to settings > connected accounts > click on the platform that needs the connection refreshed > click "sign in again" and follow the prompts
If a scheduled post is empty, it will fail. Make sure you have filled in all the fields before scheduling anything.
Enji requires approval on social media posts created from the calendar (but not the copywriter), so if you didn't approve the post, it will fail even if you scheduled it. Once you have selected a time and date for the post to go live, you will need to press the "Approve" button to ensure that Enji has permission to post it on your behalf.
Sometimes social media platforms go down, and when they do, scheduled posts will fail.
Sometimes there is something with the post that is not allowed or a bit off. We try to catch all of these with guardrails that warn you before posting, but there are 7 different platforms, and many nuances of what can break. The social platforms also change things frequently.
For #1, #2, and #3 above, the fixes are easy and are on your side to fix. The suggested path forward for #4 and #5 above is to post the item manually. You are welcome to reschedule a post and try again, but manually posting is often the easiest way to get past something that did not work. We do watch for patterns of post failures and add fixes to Enji as soon as possible.
NOTE: If you have scheduled content fail, we do not recommend deleting your connection to the platform because that disconnects any future pieces of content you have scheduled from the integration and those will fail even if you reconnect.
If you have any questions, please contact us at contact@enji.co