If you’re wondering what to do with the marketing campaign templates you see in your account, you’re not alone. A lot of people ask us what to do with them, when, and why.

What is the difference between a marketing campaign and your marketing strategy?

Your marketing strategy helps you define the marketing lane you are going to live in—because you’re driving all of your efforts towards your goals and objectives. But your marketing strategy also is there to help you establish your evergreen (or ongoing, going to do this all the time) marketing tasks. Like your marketing routine around scheduling social media posts, writing blogs, or getting email newsletters prepped.

Marketing campaigns are things you do in addition to your strategy but in an effort to support it. You can think of them as concerted efforts to put a little oomph into your marketing. But unlike your marketing strategy that is ongoing, marketing campaigns are time bound (with a clear start and end date).

Why should you create a marketing campaign?

If you ever find yourself thinking you need more of something (for example: more email list subscribers, more sales, more traffic to your website), that is a clear sign to think about starting a marketing campaign because you can think of “I need more of…” as “I should put some oomph into…”

When should you create a marketing campaign?

The key with most marketing campaigns is to start working on them a couple of weeks before you want the promotion or public-facing part of the campaign to start. When you create a marketing campaign in Enji using one of the templates, all you need to do is pick the date you want that public-facing part to start and the list of tasks you get will be scheduled for dates that will help you prep without scrambling.