Skip to main content

Can I manage multiple brands or businesses in Enji?

Updated over 2 weeks ago

There are two different answers to this - one for a small business owner and one for a consultant / coach / agency.

Small Business Owner with Multiple Brand

For a small business owner, the short answer is yes; however, you’ll have to make some compromises. Enji is designed to have one business per account, but we know sometimes you have multiple brands under one business—so there is flexibility.

The Pros (where it works well):

  • Brand Asset Library - you can house all assets in one place and label them according to the brand they align with

  • Brand Guide - you can build separate guides and rename them to match each brand

  • Media Kit - you can build separate kits and rename them to match each brand

  • Social Media Scheduler - you can link multiple accounts per platform to Enji

  • Key Performance Indicators - you can separate your data by duplicating KPIs and renaming them

  • Marketing Campaigns - another easy place to rename according to the project

The Cons (where you will need to make compromises)

  • Your overall marketing strategy - If your initiatives are very different for each brand, you’ll find it harder to balance your marketing strategy. All tasks in your calendar are generated from the way you answer these questions.

  • Calendar - you can not easily differentiate tasks for each business on the calendar

To recap, it can and is being done but we recommend having two accounts if the businesses/brands have very different strategy goals. The good news is, with two accounts you can easily toggle between the two businesses while keeping everything organized and separate!

For an agency, marketing consultant, or coach

We do have many agencies, consultants, and coaches using Enji to manage their customers marketing as well as their own. Enji makes it easy to create multiple accounts (one per customer) and then toggle back and forth between them (see the image below). You can also have multiple different account types that you create - social media only and the full marketing suite). Some customers may only be working with you for social media management and others have broader needs, so you can pick what account type you want to create for each customer you manage.

Additionally, we are always available to help you optimize a setup for having multiple customers. Just ask us to setup some time in the support agent.

To recap for a professional using Enji for their customers, Enji makes it easy to create different accounts and workspaces for each of your customers. From their, you can invite a customer in to collaborate on their marketing.

Did this answer your question?